Whether you’ve been toying with the idea of starting a side hustle or have been well on your way to making the leap into entrepreneurship, having a business means you’re in charge. All of the big decisions fall on you. If you need to get the word out about your business, products and services, it can be difficult to figure out where to begin. That’s why I want to share with you how to pitch your business, products and services the right way.
Explain It All
Before you even begin reaching out to potential customers, it’s important that you have all of your information and goals aligned. Do you have a media kit or an elevator pitch ready? If not, this is where you should start before anything else. A media kit will have all of your essential information in one place rather than scattering to answer various questions in back-and-forth emails. And your elevator pitch will relay your goals as well as your accomplishments.
Make an Influencer List
You need to be realistic about what people and brands you are looking to collaborate with. Think about the benefits for both of you, and how your missions and goals align. Make a list on a spreadsheet, and organize it so that you have contact information and personal notes whenever you need them.
Also Learn : Why Influencer Marketing is Important for Business?
Use a Template
Now, let’s be clear. The more personal the pitch, the better chance you have of solidifying a relationship with whoever it is that you are trying to make contact with. However, this doesn’t mean that you should spend hours writing a few tailored emails here and there. Take your time to create a template, and when you’re ready to reach out, you can tweak it in all of the right places to fit your contact.
Stay Strong, But Kindly
Have you ever heard of the compliment sandwich? It’s an outdated technique in which you praise something that someone has done well, then give some critical feedback, then wrap up with some more praise, thus sandwiching the criticism inside of praise.
Read More : 7 Successful Strategies to Bypass the Gatekeepers
This is helpful when people criticize your business, product or service. Explain to them using the compliment sandwich technique about the shortfall in your product with the advantages and the problems it solves accepting the criticism accused upon. Yes, It’s literal sugar coating. If the criticism is not valid, stay strong and kindly explain why you differ. Provide positivity when called for, but if the situation at hand doesn’t have anything positive about it, you have bigger issues to deal with.
Always Follow Up
How exactly does one create a relationship? Well, certainly not by making one initial point of contact and then hoping for the best. Just like any true relationship, you need to put in effort, and be sure to follow up. This will also show that you are persistent and serious about pitching your business.
