Business Psychology is nothing but understanding the basic psychology of your customers and clients. Using business psychology will make your initiatives in business far more successful, obviously in marketing and to get new customers as well.
Offer Something Free!
One of the least expensive and easiest ways to engage your audience and to increase support of the company is to provide something for nothing. People feel a sense of obligatory reciprocity if they have been given something for free. You do not have to spend a significant amount of money on such giveaways.
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Write a simple eBook that provides some interest or value to your consumers. Publish it on your website and social media channels and offer it to everyone for free. Use an extra option box to help build your email marketing list while people are downloading that value content.
Market The Sense of Urgency
It is human nature for people to want something they cannot have or experience. Consider Black Friday, the perfect example of effectively creating a sense of urgency. By making your product or service seem in short supply, the number of people who desire it will increase.
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You might run a marketing campaign announcing the limited release of a new product or simply use your social media channels to publish the low-inventory levels you have on various products over a short time period. Or only make a particular thing available “until midnight Friday” and remind people that the deadline is fast approaching.
Voice your Authority
People are far more likely to trust someone who has a voice of authority. You should always speak and write as if you are a leading expert in the business or on the subject. Demonstrate your authority by writing blog posts, creating value-added informative and entertaining videos, giving away free eBooks and publishing white papers. Voicing your authority allow you to increase your visibility and, as a result, your conversions.
Showcase Social Proof
It is believed that the minority of any group can quite easily persuade much of the people in the majority to join their side. Few people like to be the first to do anything, however most people want to be a part of something new and exciting about which others are talking.
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If you are not familiar with the term social proof; it’s just being able to show that other people have done it before. The validation of social proof works naturally due to the basic psychology of us people; that like you others have taken some action encourages the person to do what you want them to do.
Encourage Call to Action
Tell people what to do and they are far more likely to do it. Calls to action help encourage action. Things like “Download our free thing here” or “Be the first to get our special offers, sign up here”. Make sure these are prominent on your marketing material like ads, website and social media. By applying business psychology tactics, you can start to persuade your target audience to take action and deliver results for your marketing.
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