The elevator pitch is your all-access pass to explain your idea in the simplest and shortest timeframe. An exciting elevator pitch which will get your idea off the ground or take it to the next level. Entrepreneurs and startup founders know it well that they need to pitch, always. If you want to attract investors, customers, or just get people excited about your idea, you will need to master the art of elevator pitching.
What is Elevator Pitch?
The basic concept of an elevator pitch is a brief speech that outlines an idea for a product, service, or project. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.
Elevator Pitch is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time. It should be interesting, memorable and succinct. It also needs to explain what makes you – or your organization, product or idea – unique.
Follow these steps to create a great elevator pitch, but bear in mind that you’ll need to vary your approach depending on what your pitch is about:
Identify The Goal
Start by thinking about the objective of your pitch. For instance, do you want to tell potential clients about your business? Do you have a great new product idea that you want to pitch to an executive? Or do you want a simple and engaging speech to explain what you do for a living? Think drinking fountain, not fire hose.
Read More : 5 Key Elements to Have in A Perfect Pitch
An elevator pitch is designed to play the role of a primer; as a high-level and basic introduction to whatever it is that you are communicating. An exciting elevator pitch is designed to give the audience just enough information that they will have a sense of what you are talking about and want to know more. Second, and just as importantly, it is designed to not give the audience so much information so that they feel overwhelmed.
Explain What You Do
Start your pitch by describing what your business does. Focus on the problems that you solve and how you help people. If you can, add information or a statistic that shows the value in what you do.
Ask yourself this question as you start writing; what do you want your audience to remember most about you? It can take some time to get your pitch right. You’ll likely go through several versions before finding one that’s compelling and that sounds natural in conversation.
Pitch confidently. Keep in mind that your pitch should excite you first. After all, if you don’t get excited about what you’re saying, neither will your audience. Your pitch should bring a smile to your face and quicken your heartbeat. People may not remember everything that you say, but they’ll likely remember your enthusiasm.
Communicate Your USP
Your elevator pitch also needs to communicate your unique selling proposition, or USP. Identify what makes you, your organization, or your idea, unique. You’ll want to communicate your USP after you’ve talked about what you do.
Shorter the Better
When you’ve completed each section of your elevator pitch, put it all together. Then, read it aloud and time how long it takes. It should be no longer than 20-30 seconds. Otherwise, you risk losing the person’s interest, or monopolizing the conversation.
Customize an exciting elevator pitch addresses that meets the specific interests and concerns of the audience. Try to cut out anything that doesn’t absolutely need to be there. Remember, your pitch needs to be snappy and compelling, so the shorter it is, the better!
Engage with a Question
After you communicate your USP, you need to engage your audience. To do this, prepare open-ended questions (questions that can’t be answered with a “yes” or “no” answer) to involve them in the conversation. Make sure that you’re able to answer any questions that might come back at you, too.
Keep Practicing
Like anything else, practice makes perfect. Remember, how you communicate is just as important as what you say. If you don’t practice, it’s likely that you’ll talk too fast, sound unnatural, or forget important elements of your pitch. Set a goal to practice your pitch regularly. The more you practice, the more natural your pitch will become. You want it to sound like a smooth conversation, not an aggressive sales pitch.
Learn More : How to Pitch Your Business, Products and Services?
Make sure that you’re aware of your body language as you talk, which conveys just as much information to the listener as your words do. Practice in front of a mirror or, better yet, in front of colleagues, until the pitch feels natural. As you get used to delivering your pitch, it’s fine to vary it a little – the idea is that it doesn’t sound too formulaic or like it’s pre-prepared, even though it is!
Try to keep a business card or other takeaway item with you, which helps the other person to remember you and your message.
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