To Reduce Branding Mistakes in Business, it takes a lot of thoughtful, meticulous work to create a brand that stands out and tells the story of your business. The work of branding is constant through social media, newsletters, emails, websites, and other methods of communication with your consumers. Branding is never a done job.
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What Is Branding and Why Should Your Business Use It?
Branding is an essential part of the marketing plan that companies, businesses and organizations use to differentiate themselves from competitors. Also, remain relevant in the minds of consumers. Thus, it is an important part of a marketing strategy because a well-established brand will show consistency and gain consumer trust.
3 Most Important Ways to Create a Brand Identity
The process of building a brand name, also referred to as branding, for a product or service starts with creating a brand identity. There are three simple steps to building a brand identity; choosing a name, developing a slogan, and designing a logo or symbol. The challenge lies in finding just the right name, slogan, […]
What Is Brand & Brand Identity and Why Is It So Important for Business?
As a consumer, some brand identity and brand names might be familiar to you, your family, and your friends. But brand names just don’t materialize overnight. It takes time and a quality product or service to build brand name, and that includes a brand identity.
The Ultimate Guide to Protecting your Intellectual Property
Protecting your Intellectual Property (IP) is designed to prevent anyone else from taking your idea or creation and profiting from it, unless they obtain your permission. Intellectual property rights are the rights you have to anything you create as a result of your original ideas. If your ideas and creations have economic value, you will […]
What Is Intellectual Property (IP) And Types of Intellectual Property?
Intellectual property (IP) represents the property or creations of your mind or intellect. If you develop a new product, service, process or idea it belongs to you and is considered your IP. You must formally register your IP to ensure legal ownership.
5 Questions to Ask When Producing Marketing Video
We’re all in the video business today. Videos increasingly make up the fabric of all our communications. Every brand and marketing manager needs a set of principles that can guide them through the realm of infinite possibilities. If you want your brand to create change in the market, your video assets need to make the […]
Why Video Testimonials are important for Businesses?
Every business has the goal to succeed and grow. It can often be difficult to gain new customers. Most want to hear honest testimonials from unbiased people before they will even consider a new product or service. Video Testimonials are here to help you.
Basics of How Brands Can Grow On Social Media?
We are years into the social media revolution and most brands still miss the point. There is an enormous difference between being on social media and engaging on it. Social media is not a business card just sitting there. It is a dynamic, living process.
5 Problems That Let Customers Hate Your Company
Every successful company wants a happy customer. Most businesses feel bad when a hard earned customer hates their company. Check if your business has any of these problems that let customers hate your company.