The process of building a brand name, also referred to as branding, for a product or service starts with creating a brand identity. There are three simple steps to building a brand identity; choosing a name, developing a slogan, and designing a logo or symbol. The challenge lies in finding just the right name, slogan, […]
Brand Value
5 Ways to STOP Ruining your Reputation as Entrepreneur
If you’ve ever seen brands or businesses ruin their reputation, then you already have an idea how difficult life becomes. As an entrepreneur or a business one of the most important value that you create is a relationship of trust. So, stop ruining your reputation as entrepreneur to ensure that you are not breaking any.