The process of building a brand name, also referred to as branding, for a product or service starts with creating a brand identity. There are three simple steps to building a brand identity; choosing a name, developing a slogan, and designing a logo or symbol. The challenge lies in finding just the right name, slogan, […]
branding
What Is Brand & Brand Identity and Why Is It So Important for Business?
As a consumer, some brand identity and brand names might be familiar to you, your family, and your friends. But brand names just don’t materialize overnight. It takes time and a quality product or service to build brand name, and that includes a brand identity.
When and Why a Business Can Enter into Joint Ventures?
Entering into a joint ventures is a major decision. When two businesses agree to join together for a common purpose and mutual benefit, it gives rise to a joint venture. Join ventures can be created by two or more parties; generally characterized by shared ownership, shared returns and risks, and shared governance in a business.
How to Impress as a Business in a Digital World?
Doing business in a digital world is the new normal after the pandemic has changed the business world forever. From MSMEs to MNCs are now running the company in a virtual environment. Without face-to-face interaction, building a business can feel daunting. But there are ways to navigate this minefield, and doing so will give your […]
How to Use Influencer Marketing in Successfully Growing Your Business?
Influencer marketing is growing. While the exact value of the social media influencer market is hard to pin down. No matter where the market value currently stands, there is no doubt influencer marketing gives brands access to a large audience. And with the proper optimization, you can target your campaigns with the right influencer and […]
5 Questions to Ask When Producing Marketing Video
We’re all in the video business today. Videos increasingly make up the fabric of all our communications. Every brand and marketing manager needs a set of principles that can guide them through the realm of infinite possibilities. If you want your brand to create change in the market, your video assets need to make the […]
Why Video Testimonials are important for Businesses?
Every business has the goal to succeed and grow. It can often be difficult to gain new customers. Most want to hear honest testimonials from unbiased people before they will even consider a new product or service. Video Testimonials are here to help you.
The Importance of Emotional Intelligence to Be a Successful Leader
If you are wondering if you have high emotional intelligence (EI)? or if you are interested in improving your EI to be a successful leader, you are at the right place to find it out. Here is why you need to know about the importance of emotional intelligence to be a successful leader.
5 Ways to STOP Ruining your Reputation as Entrepreneur
If you’ve ever seen brands or businesses ruin their reputation, then you already have an idea how difficult life becomes. As an entrepreneur or a business one of the most important value that you create is a relationship of trust. So, stop ruining your reputation as entrepreneur to ensure that you are not breaking any.
Basics of How Brands Can Grow On Social Media?
We are years into the social media revolution and most brands still miss the point. There is an enormous difference between being on social media and engaging on it. Social media is not a business card just sitting there. It is a dynamic, living process.