It is a perpetual work to measure and improve brand image. Strong branding generally means there is a positive impression of the company amongst consumers. Further, they are likely to do business with you because of the familiarity and assumed dependability of using a name they can trust. Find out, how to measure and improve brand […]
Consumer
How to Use Marketing Research to Find New Opportunities?
Marketing Research is all about understanding your customer as well as yourself, and know what it takes to compete; So that you make better decisions and are more likely to succeed. Businesses need marketing research to set objectives, uncover opportunities, and fine-tune its strategy.
How to Survive & Outlast the Crisis as an Entrepreneur and Business?
The coronavirus pandemic outbreak will have long-lasting economic implications. Where ever you may live, or whatever trade you are in, chances are you are affected by this crisis. Entrepreneurs, Business and other self-employed people are facing much worse situation in terms of financial crisis. Here are a few things to do to survive & outlast […]
How IoT Is Changing Consumer-Facing Businesses and Manufacturers?
Internet of Things (IoT) devices will be everywhere in the world by 2025. In a few years, it will be normal to see internet connected devices appear in most industrial and consumer sectors. Some are useful, some are just gimmicks. If implemented seamlessly, IoT devices can help a wide range of industries, such as manufacturing, […]