The process of building a brand name, also referred to as branding, for a product or service starts with creating a brand identity. There are three simple steps to building a brand identity; choosing a name, developing a slogan, and designing a logo or symbol. The challenge lies in finding just the right name, slogan, […]
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5 Questions to Ask When Producing Marketing Video
We’re all in the video business today. Videos increasingly make up the fabric of all our communications. Every brand and marketing manager needs a set of principles that can guide them through the realm of infinite possibilities. If you want your brand to create change in the market, your video assets need to make the […]
Why Video Testimonials are important for Businesses?
Every business has the goal to succeed and grow. It can often be difficult to gain new customers. Most want to hear honest testimonials from unbiased people before they will even consider a new product or service. Video Testimonials are here to help you.