Beyond just a memorable logo, good branding help business by increasing the value of a company. Further provides consumers with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. And when all […]
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How to Choose the Best Location for Your Business?
Choosing a best location for business is the key to the growth and success of your business. Become aware of what counts as best location and how it all works so you can be a successful business.
What Is Brand & Brand Identity and Why Is It So Important for Business?
As a consumer, some brand identity and brand names might be familiar to you, your family, and your friends. But brand names just don’t materialize overnight. It takes time and a quality product or service to build brand name, and that includes a brand identity.
The Ultimate Guide to Protecting your Intellectual Property
Protecting your Intellectual Property (IP) is designed to prevent anyone else from taking your idea or creation and profiting from it, unless they obtain your permission. Intellectual property rights are the rights you have to anything you create as a result of your original ideas. If your ideas and creations have economic value, you will […]
What Is STAR Method and How Its Used to Structure Interview Questions?
The STAR method is a recognized way to structure interview questions. It is used as a technique to assess talent during a recruitment process. Further, the same STAR method can also be used to answer interview questions clearly.
11 Steps Entrepreneurs Should Never Skip Before Starting a Business
Understanding the steps involved for entrepreneurs before starting a business is necessary for a successful launch. It’s important to research your industry, find competitors, understand risk and map out your finances before starting your business. The importance of proper planning cannot be understated, as these decisions are core to how your business takes shape. Making […]
6 Steps to Successfully Benchmark Your Business vs Competition
Successfully benchmark your business can provide insight into how well each aspect of your business is performing. Additionally, allowing you to discover what areas need improvements. Also, while helping you to develop a plan towards achieving those improvements.
What Factors Are Important to Be Considered While Starting a Business?
You’re an entrepreneur who is excited about starting a business. But, there are many steps to successfully starting a business. It can even be overwhelming when you’re trying to figure out what to do first. Here’s a guide to help you get started.
Why Does Business Need Multiple Objective?
As per modern thinking, business needs to have multiple objectives. For instance, primary objective of business is generally believed to be profit earning. However, consistent and sustainable profit can be earned only if the business is performing useful services to the society. Following only one objective cannot lead business towards excellence.
How to Accelerate Your Business Opportunities with Survey?
Discovering new business opportunities can be very challenging! Especially without quality market research. It is never a good idea to enter a new business before doing research. Fortunately, surveys can help provide market research that is coming directly from customers. If you ask your customers the right questions, analyzing their results can help you discover new business opportunities […]