As a consumer, some brand identity and brand names might be familiar to you, your family, and your friends. But brand names just don’t materialize overnight. It takes time and a quality product or service to build brand name, and that includes a brand identity.
What is a Brand?
In its simplest form, a brand is a name attached to a product or service. Additionally, It’s as much about human behavior as anything else, because brand names also represent the intangible; a set of perceptions and feelings about a product or service, or even a set of values.
Building a brand name is one of the most important marketing tools a business—big or small–can have. In fact, building a recognizable brand identity often determines whether a product or service will succeed or fail. But brand names just don’t materialize and become household words overnight. It takes time and a quality product or service to build brand name, and that includes a brand identity.
What is a Brand Identity?
A brand identity helps you to differentiate your business from the competition and appropriately position your brand. Developing a professional, creative identity design can help you to stand out to potential customers in your market.
Read More : 4 Branding Tips for Small Business
Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand.
What Is the Difference Between Brand and Brand Identity?
Branding is the strategy you use to shape how you want people to interact with your company. It’s how you want them to feel and the messaging you want to communicate to them. These concepts dictate the strategy for your brand identity.
Brand Identity is the tangible look of the brand based on the strategy overview you created at the foundation of your brand. It’s how you want to visually communicate. It includes your name, logo, colors, slogans, tagline, etc.
You Can’t Have Brand Without the Brand Identity
Remember, you can’t have a strong brand identity without brand strategy to anchor it, and you can’t have a great brand without a strategic visual identity. You Can’t Have One Without the Other. Master the art of both and your marketing will see success!
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