The process of building a brand name, also referred to as branding, for a product or service starts with creating a brand identity. There are three simple steps to building a brand identity; choosing a name, developing a slogan, and designing a logo or symbol. The challenge lies in finding just the right name, slogan, […]
marketing
What Is Brand & Brand Identity and Why Is It So Important for Business?
As a consumer, some brand identity and brand names might be familiar to you, your family, and your friends. But brand names just don’t materialize overnight. It takes time and a quality product or service to build brand name, and that includes a brand identity.
5 Ways to Grow Your Business Locally
If you’re planning to grow your business locally, there are more tools available than ever to help you. Learn how you can market to a local audience, using online services as well as traditional marketing techniques to attract local customers. Appealing to local customers is easier than ever. It’s not just about flyers and local […]
6 Steps to Grow Your Business Internationally
How to grow your business internationally? and reach all over the world! As a business, I’m sure, you would have already aspired to reach customers around the world. Let’s compare your plan to the checklist containing the basic necessary steps needed to grow your business internationally.
What Is STAR Method and How Its Used to Structure Interview Questions?
The STAR method is a recognized way to structure interview questions. It is used as a technique to assess talent during a recruitment process. Further, the same STAR method can also be used to answer interview questions clearly.
5 Helpful Ways to Spread Your Message in Business Digitally
Business sales drive more on how you spread your message. It’s all about getting the right message to the right people at the right time. And in 2020, that means embracing the digital revolution in both your communication and marketing. Where are your customers? Online. How do they prefer communicating and engaging with businesses? Digitally.
How to Impress as a Business in a Digital World?
Doing business in a digital world is the new normal after the pandemic has changed the business world forever. From MSMEs to MNCs are now running the company in a virtual environment. Without face-to-face interaction, building a business can feel daunting. But there are ways to navigate this minefield, and doing so will give your […]
How to Use Marketing Research to Find New Opportunities?
Marketing Research is all about understanding your customer as well as yourself, and know what it takes to compete; So that you make better decisions and are more likely to succeed. Businesses need marketing research to set objectives, uncover opportunities, and fine-tune its strategy.
How to Use Influencer Marketing in Successfully Growing Your Business?
Influencer marketing is growing. While the exact value of the social media influencer market is hard to pin down. No matter where the market value currently stands, there is no doubt influencer marketing gives brands access to a large audience. And with the proper optimization, you can target your campaigns with the right influencer and […]
5 Ways to Use Business Psychology to Get New Customers
Business Psychology is nothing but understanding the basic psychology of your customers and clients. Using business psychology will make your initiatives in business far more successful, obviously in marketing and to get new customers as well.